Geographical indications (GIs) can be defined as quality marks that indicate and guarantee the source, characteristics and the connection between the product's characteristics and the geographical area. GIs have especially important implications for developing countries such as Turkey, a country with rich history of traditional knowledge and one of the world's largest agricultural producers. This paper investigates how protection of GIs have developed in Turkey and explores the practical implementation of the GI provisions of the Industrial Property Law No. 6769 which has entered into force on 10 January 2017. An in-depth analysis of the current modalities of GI protection is made and the possible challenges in the future are discussed.